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The Rise Of Social Distribution Networks
Today there seems to be a new distribution model that is emerging. One that is based on people’s ability to publically syndicate and distribute messages — aka content — in an open manner. This has been a part of the internet since day one — yet now its emerging in a different form — it's not pages, it's streams, its social and so its syndication. The tools serve to produce, consume, amplify and filter the stream.
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It’s impossible to start working on a complex system no matter how well you understand it (or more likely, think you understand it). Evolution is the only way. And another characteristic of all evolution (biological evolution in particular) is this:

